IWPR Iraq Boosts Women’s Media Skills

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By Farah Ali.
This article was originally published by the Institute for War and Peace Reporting, iwpr.net, and it is reproduced by Iraq Business News with permission. Any opinions expressed are those of the author, and do not necessarily reflect the views of Iraq Business News
Fourteen Iraqi women have undergone specialised IWPR training in marketing and photography in the latest step towards establishing the country’s first female-run advertising and media agency.
The four-day course in late June was part of the Women Advertising and Design Agency project, an 18-month long initiative to set up the agency and build women’s media and marketing skills, which began in October 2011.
Training sessions have previously been held in graphic design, image editing and direction, and participants said the courses gave them a competitive edge in workplaces dominated by men.
Ayat Alaa, a 24-year-old public relations officer at a local NGO, attended the latest training course in Baghdad.
“It was innovative,” she said. “I learned how to set up camera angles and take really good shots. I’m doing much better in my job right now.”